Brand Warriors: Corporate Leaders Share Their Winning Strategies
by Fiona Gilmore
ISBN 13: 9780006388920
Format: Paperback (288 pages) Publisher: HarperCollins Business Published: 15 Feb 1999 Other Format: Hardcover
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Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21st Century
ISBN 13: 9780007112296
Format: Hardcover (215 pages) Publisher: HarperCollins Business Published: 16 Jul 2001
ISBN 13: 9780002558679
Format: Hardcover (256 pages) Publisher: HarperCollins Business Published: 20 Oct 1997 Other Format: Paperback